How do you communicate the value of what you offer to your clients? Most people will settle for what's "good enough", especially when they don't understand the value of what's being offered by higher-priced alternatives. It would seem that those kinds of customers, those who don't understand the value of what you are trying to offer, might be better customers for someone else. I'm lucky, because so far I've never been in a position where I had to explain why having a human translate this particular material would be better than a machine. I think my customers are intelligent and experienced enough to understand the difference.

If my customers would ever happen to complain that they can get their translations done for cheaper by AI or solely by machine translation providers, I would tell them: be my guest. See what happens, and good luck. Those customers who don't care about the details, the context, the extra work and the experience I might offer are not my customers.

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matigo.ca.